The history of the development of the four major furniture distribution centers in China, the four-way layout has the world's furniture market, and the Lecong and Xianghe distribution centers were introduced earlier. Today, Guan Xiaomei will continue to introduce the development history of China's four major furniture distribution centers - Likou.  

As the sixth largest urban economic circle in the world, the Yangtze River Delta has been leading the East China economy with its rapid economic development and consumption growth. There is the geographic center of China's economic map "rich plateau" and the furniture business capital of eastern China, which is Likou, Suzhou. With Suzhou as the center, within a radius of 300 kilometers, there are furniture shopping malls of about 15 million square meters, with more than 150,000 dealers and about 1.2 million employees. We often say that those who know East China win the world, and those who know East China must first rely on Suzhou! This article takes Likou, Jiangsu as the incision, to analyze the development process of the furniture industry in the national area radiated by the East China Furniture Area of China's furniture industry.

Jiangsu Likou International Furniture City is located in Yuanhe Street, Xiangcheng District, north of Suzhou City. The Furniture City spans the original Likou and Lumu towns. It consists of 50 large furniture squares, with a total investment of 2.8 billion yuan and an area of nearly 1,000 mu. , The business and storage area is more than 1.5 million square meters, and the annual sales amount is more than 12 billion yuan. It is the largest furniture professional market in East China. At present, the market has gathered more than 3,000 merchants from the United States, Italy, France, Japan, Spain, Hong Kong, Taiwan and other countries and regions, as well as Shanghai, Guangdong, Zhejiang, Sichuan, Shandong, Anhui, Jiangxi, and more than 1,600 furniture manufacturers. The furniture shopping mall consists of four roads: Jianyuan Road, Xiangcheng Avenue, Furniture Avenue and Wanli Road. Most of the furniture in Jiangsu, Zhejiang, Shanghai, Anhui, Shandong, and Fujian are wholesaled from here. The reason why Suzhou furniture is cheap is because it has a complete industrial chain, a huge supply and demand market, a strong buying group, and most raw material manufacturers directly. provided for support.

On January 28, 1992, Likou Furniture City officially opened. Although the total investment of the four exhibition halls is only 3 million and the business area is only a few thousand square meters, the standardized management still gives customers and merchants great convenience and confidence. In addition to locally produced sofas and furniture, there are also furniture suppliers who have attracted Zhejiang, Fujian and Guangdong to sell on the market. From 1993 to 1997, a number of furniture markets opened on Wanli Road and Guangdeng Road with Likou Furniture City as the center, and furniture business places were connected here. Likou has gradually become a furniture distribution center, and gradually formed an influence on the surrounding area.

With the expansion of the scale, the product pattern is scattered, the product quality is different, and the business premises are simple. At that time, the Likou Town Party Committee set out to establish Likou International Furniture City. From the internal management to the external image, Likou Furniture City has been upgraded and transformed. The transformation from popular commodities to branded management is an important goal after the establishment of Likou Furniture City. In order to attract more brands to enter, Furniture City proposed the entry of national brands, reducing rental fees by 20%, and provincial well-known brands entering the market. In the market, the preferential measures to reduce the rental fee by 10% have attracted more than 100 well-known domestic and foreign brands to settle in, although these products account for only a small proportion of thousands of products in the market, and the business area only accounts for 20% of the entire furniture city. %, but the pulling effect of famous brand products is very obvious. In 2009, the sales of Jiangsu Likou International Furniture City has reached 12 billion, and the market scale has also rapidly expanded to 1,000 mu, covering an area of ​​1.5 million square meters. related products are gathered.

After years of development, Likou International Furniture City is no longer just a store for end consumers. Today, half of the business in the mall comes from bulk wholesale business. The expanded furniture logistics park will integrate furniture warehousing, transportation, quality inspection, finance, and communication on one platform. Whether it is an ordinary consumer or a bulk buyer, all customers can enjoy one-stop service here. Preferential policy environment and excellent service measures have attracted more and more investors and furniture merchants. Local circulation enterprises such as Expo Center in Likou, Jinliyuan and Huihailong have risen rapidly; among the more than 3,000 furniture dealers , there have emerged the "Four Great Kings of Likou", such as Yang Yazhong of Bojiayi, Liu Xingfa of Rundaming, Zhu Cailong of Sunshine, and Zhou Youlin of Chaomei Residence.

The boom of Jiangsu Likou furniture market is like a chain reaction to drive the development of a number of furniture chain enterprises. According to incomplete statistics, there are more than 2,000 furniture manufacturing enterprises in Xiangcheng District, among which a number of domestic first-line brands represented by "Sikexin" have also been achieved.

Suzhou Furniture also aims to drive the rapid development of the furniture industry by holding furniture exhibitions, making it a pillar industry and an important part of Suzhou's overall economy, and to drive the cluster development of other related industries through the exhibition industry. The first Suzhou Furniture Fair ended on June 8, 2009 by the beautiful Jinji Lake. So far, Suzhou Furniture Fair has been successfully held for two sessions. With the gradual improvement of China Guanmei office furniture business center, furniture information flow center and furniture testing center, Jiangsu Likou Furniture City will further consolidate and develop its leading position in the furniture industry in the Yangtze River Delta.